Our Fearless Leader
In 2009, after a seven-year stint working for agencies in Chicago, Lori and her husband decided to call it quits on city life and return to live on the family farm in central Kansas.
Armed with knowledge from working on Fortune 300 brands, Lori launched BowerComm in January 2010 in response to a trend she was seeing: organizations running to try the latest marketing fad without thinking through what would really make a difference. Throughout her 25+ year career, she's helped clients ranging from local companies and nonprofits to global conglomerates.
In the early years of BowerComm, Lori worked extensively through Chicago b-to-b ad agency Slack & Company to lead efforts for several General Electric divisions, the Society of Actuaries, Flowserve, New Pig, and others. She also worked through Rhea + Kaiser with Bayer CropScience. Meanwhile, her reputation for smart marketing strategy began to grow throughout Kansas, and she hired her first employee in 2016 to help manage a growing client list. Now BowerComm works with over 50 clients across the U.S. and has 15 employees.
Prior to starting BowerComm, Lori served as Account Director with Fathom Communications in Chicago, leading brand advertising, CRM and dealer marketing efforts for multiple Navistar brands (International Truck, IC Bus, MaxxForce Engines, NC2). The highlight of her career was developing a “truckers’ advocate” campaign centering on the premiere of a 50-minute documentary about three truckers, which she executive-produced with an Oscar-nominated director.
Her role at Fathom followed a three-year stint as direct marketing and b-to-b account leader for John Deere at FCB in Chicago. She helped develop a “content-on-demand” online ad and direct mail tool for Deere’s dealer network, as well as designed direct mail segmentation and creative tests that led to improved response rates. Though many a co-worker suspected it, Lori officially revealed her “data nerd” status when compiling a comprehensive historical document detailing Deere lead generation programs from 1995-2005 and running through the halls (barefoot) with excitement about the findings. Lori was also integral in helping FCB win the AAA account—one of FCB’s first truly integrated marketing clients, with everything from parking garage tickets, to online advertising, to radio, to outdoor.
Prior to moving to Chicago, Lori was an account executive with Armstrong|Shank in Wichita, where she honed her marketing skills through working with clients in agriculture, fundraising, banking, manufacturing and higher education. She took this position after running the 4-H program (K-State Research & Extension in Butler County, Kansas) for two years and completing her master’s degree in communication at Wichita State University. She also holds a BA in Modern Languages (German) from Kansas State University.
A self-described reality show junkie, avid international traveler, and pig showmanship specialist, Lori fits right in with her eclectic central Kansas neighbors. Her very patient husband (a Chicago native) joined her 5th generation family farm full time, and they enjoy a burgeoning calendar of activities with their two children.
• Hutchinson Community Foundation
• Western Kansas Community Foundation
• Caring Community Foundation
• Hutchinson Public Library
• Tri-Valley Developmental Services
• McPherson Industrial Development Company
• United Methodist Health Ministries Fund
• Thodos Dance Chicago
• K-State Research & Extension (4-H)
• Bayer CropScience
• John Deere
• Kansas Wheat Commission
• Farm Credit Bank
• Bethany College
• Central Methodist College
• Oklahoma Wesleyan University
• Friends University
• General Electric
• Gates Corporation
• Association of Equipment Manufacturers
• Navistar (International Truck)
SERVICE & PROFESSIONAL
• Society of Actuaries
• Fee Insurance
• Bank Administration Institute (BAI)
• Bhargava Family Dentistry
• High Plains Orthodontics
• Busenbark Wright CPAs
• Home Bank
Lori's projects have received national recognition:
• Direct Marketing Association Echo Awards
• Business Marketing Association B2 Awards
• NAMA National Awards
• Web Marketing Association Web Awards
• Chicago Association of Direct Marketing Tempo Awards
• Wichita AMA Max Awards