Is your organization floundering when it comes to marketing and communications?
Efforts are random rather than strategic?
Your organization is unknown or doesn't get the credit for your great work?
It's time to change your game and get the impact you deserve.
With the Journey to Yes 9-step program, you can turn potential into results.
JOURNEY TO YES
This is a 9-step, 12-week coached journey to a focused message and unified communications plan.
WHAT DOES IT INCLUDE?
A coaching team focused on your success
Step-by- step videos, worksheets, best practices, and examples to guide you to a comprehensive plan
Virtual coaching meetings at key milestones to review and discuss work
Virtual team workshop, facilitated by your coaching team
Weekly group coaching calls with peers in the program
Feedback via video and email
JOURNEY TO YES
If time or staffing resources are a challenge and you need a more hands-on approach, our team can do the work for you.
We'll handle the work as you go through the 9-step Journey to Yes Process, taking a deep dive to better understand your needs, objectives, and even your competition. We take this knowledge and develop the right strategy to reach your destination--and beyond!
You'll be involved at key junctures, including goal setting, a team workshop, and finalizing recommendations.
Once your communications plan is defined, you may need tools and hands to set it in motion. Our team can implement as much or as little as you need, like:
Campaign concepts and graphic design
Webinars, white papers and infographics
Digital and social advertising
Social media management
TV, radio, and newspaper
Marketing automation and email campaigns
Websites and landing pages
Board workshops and training
THE JOURNEY TO YES
WHAT OUR CLIENTS SAY
Community Foundation of West Georgia
about their Journey to Yes
At Tri-Valley, we were facing greater competition from other disability supports providers, as well as a decrease in state funding. BowerComm helped us transform our communications from outdated and inconsistent, to modern, strategic and cohesive—so that we could persuade potential clients and donors to say “yes” to Tri-Valley. The Journey To Yes process not only gave us a smart plan, but it also involved our two boards and staff along the way to ensure that everyone was aligned.
Former CEO, Tri-Valley Developmental Services
Current CEO of Cheyenne Village
Our board hired BowerComm to develop a few marketing materials. Little did we know! Before long we had conducted a community survey that revealed our true marching orders: More engagement and visibility in the community through enhanced relationships with donors, professional advisors and nonprofits.
BowerComm has taken our community foundation to the next level and helped us transition from a transactional organization to a community leader. BowerComm understands community foundations well and has given us the tools to connect with a large audience.
Conny Bogaard, PhD, Executive Director
Western Kansas Community Foundation
When I first reached out to Lori I thought I wanted a brand “refresh,” maybe a new logo and a fabulous brochure. What we got was so much better and more powerful. Lori walked us through the steps by asking “Why?” and ultimately we ended with a comprehensive plan that we still use and continuously revise 8 years later.
Our communications are more intentional, more focused, and more purposeful. Our mailing lists are targeted. We know who are we are trying to reach and why. Best of all, our community's endowment has grown!
Aubrey Abbott Patterson, President and CEO
Hutchinson Community Foundation
We needed to take a critical look at our visual and verbal language, as we were not communicating about ourselves with one clear voice. Lori and her team did a deep dive to gain a 360 view of the organization and took a critical look at our marketing communications to create a holistic, strategic brand direction for us to follow.
David Jordan, President
United Methodist Health Ministry Fund
Four years ago, the Sexual Assault Domestic Violence Center was not well known in our community. We realized that something as simple as or organization’s name itself was a deterrent, not an invitation. Through our work with BowerComm, the BrightHouse Board of Directors and staff members were able to clarify how we wanted to be perceived by our community members, which set the tone for our positive rebrand to BrightHouse.
Prior to our work with BowerComm, there were major gaps in our communication with the community as a whole. Our conversations with community members about domestic and sexual violence have increased dramatically, as has our outreach with students and youth. Our mission and vision are clear and invite collaboration with our community.
Donna Davis, Retired Executive Director
A good partner finds out your problems, where your real pain points are, and then helps you find ways to creatively solve through with multiple options. The BowerComm team got plugged in really quickly and helped us visit with our patient family, boards, and advisory groups. It started with a broad view, and then we tightened in on a viewpoint. Our focus became very clear, very specific, very strategic, and very centered.
Now our marketing is showcasing the great talents we have, using the resources within our organization. Our employees feel proud to work here, and people in the community say they love what they're seeing.
John Worden, Former COO
McPherson Center for Health
It's not often you come across a person who has the unique ability to take a complex client problem and, on the fly, be able to come up with a number of smart, strategic solutions. That's a skill Lori applied consistently over the 3 years we worked together, and probably the biggest reason why our relationships grew exponentially during that time.
But with Lori you get so much more. She's honest. She's dedicated. And most importantly, she cares. About her people. About her clients. About doing what's necessary to build something great. That's why those who have an opportunity to work with her will be better off for it, even if it's for those few short minutes where she takes that complex issue and gives you that solution you didn't know existed.
Head of Advertising, Ram Trucks