BrightHouse
After 30 years of service and more than $70,000,000 in grants to improve the health and wholeness of Kansans, the United Methodist Health Ministry Fund had quite a story to tell, but they were struggling to bring their areas of focus to light in their current communications.
Through stakeholder interviews, and a workshop with the board of directors, it became clear that the Health Fund had been a key player for many health-related projects throughout their existence. We decided to develop their brand's essence around the idea that the Health Fund is a catalyst for change. We expressed this through amoeba-like design elements that could transform and reconfigure as needed.
We modernized their color palette and font family to reflect the progressive personality of the organization.
With a fresh look and a solid strategic plan, the Health Fund has been hard at work on their areas of focus -- access to care, early childhood development, and healthy congregations. Now the visual identify and brand story match the bold, visionary work of this organization.
"What Is Health" Brand Anthem Video
Materials
