Sharing the Love
- Jan 10, 2024
- 2 min read
Market Hutch Finds Powerful Partnership Right at Home
While BowerComm successfully works with clients across the globe, there's something powerful about partnering with clients rights in our own backyard. When the Hutchinson Reno County Chamber of Commerce needed a new marketing partner, they didn't have to look far.
“We had utilized two full-service agencies that were both from outside Reno County, and even though they both put a lot of effort into working alongside us, it still seemed to lack a certain amount of local knowledge,” said LeAnn Cox, Vice President of Operations and Tourism. “BowerComm works with the Kansas State Fair, and through that relationship we began to see firsthand their work product and high level of professionalism from their team.”
Utilizing local knowledge of what makes Hutchinson unique and fresh perspective of what may draw in tourists and visitors, BowerComm helped the Hutch Chamber develop an updated brand and effective communication strategy for Market Hutch, the community marketing program led by the Chamber. BowerComm took the group through their Journey to Yes program, a 9-step process that helps organizations Discover the needs of the stakeholders, Define their brand foundation and message, and Develop a strategy to bring it all together.
“We are a client that needs to satisfy a lot of various stakeholders, and BowerComm understood that right out of the gate! We're very happy with the 'Share the Love' concept they developed and the communication strategy they've helped us implement.”
While Hutchinson, Kansas, is fortunate to have many compelling features (the Cosmosphere and Strataca to name a few), the community has benefitted from a refreshed brand and cohesive messaging.
“After having worked directly with BowerComm for the last two years, I highly recommend their professional team as a full-service agency of record for your business!”
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