Beyond Boilers
- Jan 29, 2024
- 1 min read
Updated: Feb 13
Hutchinson Manufacturer Takes Pride in New Brand
Located in Hutchinson, Kansas, with products that ship globally, Superior Boiler is the world’s leading manufacturer of Scotch Marine Firetube and high efficiency Condensing boilers as well as associated boiler room equipment for process steam, hot water, and waste recovery.
Although they’ve been around since 1917 and have an excellent reputation in the industry, they lacked a cohesive, engaging brand.
“We had no consistent message, no ‘culture’ attached to our brand,” said Chris Nuttmann, Human Resources Manager, Superior Boiler. “We were shopping around for a marketing agency and came across BowerComm. We liked how much they can customize the process, and I didn't feel like they were trying to sell us a pre-built marketing package.”
Superior Boiler went through BowerComm’s Journey to Yes program, a 9-step process that helps organizations Discover the needs of their stakeholders through in-depth interviews, Define their brand foundation and message, and Develop a strategy to bring it all together. Superior Boiler came away with a new brand and assets, centered on their identity as “Superior Problem Solvers.”
“The benefits I’ve seen, as the HR Manager, is that BowerComm has helped us create and execute our own very successful on-site hiring events, using our brand imaging and messaging. Every time I am at a corporate or community event representing Superior I have people complimenting us on our Problem Solver campaign, social media presence, and/or recruiting ads. I tell them it's all due to what a great job BowerComm does of showing who we really are!”
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