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Soundness is the number one criteria. For pigs and nonprofits.
My 11-year-old son decided he wanted a Hereford pig for 4-H this year.
If you're not in the livestock world, that might not mean much. But in Kansas, where the show pig circuit runs pretty predictably on certain breeds, a Hereford is a choice that isn’t easy to come by.
Lori Bower
4 days ago


What Growing Skin Taught Me About Nurturing an Audience
Four years ago today, I learned the hard way that if your jeans have been sitting on the closet floor, you should shake them out before you put them on.
Lori Bower
Jun 3


What Nonprofits & CFs can learn from Taylor Swift's audience strategy
When Taylor Swift announced the Eras Tour, our digital director Jo was determined to get tickets. And by determined, I mean the entire BowerComm office somehow became emotionally invested in the Ticketmaster lottery process. There were updates, strategy discussions, moments of despair, renewed hope and probably more workplace conversation than should reasonably happen over concert tickets.
Lori Bower
May 21


To what end? Stories need a job.
I've spent the past two weeks reading scholarship applications, which always gives me a window into how people think about the future.
Lori Bower
May 12


Your best stories are probably buried somewhere.
Over the past two months we reworked our fertilizer strategy because the kerfuffle with Iran sent prices skyrocketing. The wheat is running four weeks ahead of schedule because it has been so warm. That’s not a bad thing on its own, but a smaller crop than we'd hoped because the ground has been so dry. Right now we are waiting on rain so we can plant corn.
Lori Bower
Apr 28


Who has the microphone
A wind farm project near us was scrapped this week, and the most revealing part was not the policy debate itself or even the formal decision.
Lori Bower
Apr 21


When Inconsistency Starts to Introduce Doubt
Yesterday, about 45 minutes before we needed to leave for a wedding, I was trying to cut my son’s hair.
He wanted a fade. I had limited skill, limited time, and an 11-year-old offering heated commentary with nearly every swipe of the clippers.
Lori Bower
Apr 13


Organizations are casting themselves in the wrong role
I’ve been accompanying choirs and groups on the piano since high school, which means I’ve had many years of practice in the fine art of being essential and not the main attraction.
Lori Bower
Apr 6


Your board does not need a script. It needs a story.
I was in Hays, Kansas, last week for the Hansen Forum, where I spent the first day with community foundation staff and the second with a broader group including board members, economic development staff, and community leaders from across northwest Kansas.
Lori Bower
Mar 30


The Snowplow Problem
We just got back from spring break. Family ski trip (year four), and for the first time, all four of us could ski at roughly the same pace. Which means this year was the first year that actually felt like a vacation rather than an elaborate exercise in family conflict management.
Lori Bower
Mar 24


The Two Parts of an Annual Report
This week we sent annual reports for Cobb Community Foundation and West Central Initiative to the printer.
Lori Bower
Mar 16


The People Who Multiply Your Story
I was just in Phoenix for AdNet, a conference for community foundation development and communications folks.
Lori Bower
Mar 9


"General Public" Is Not an Audience
“General public” is not an audience. It is a location. It tells you where people live. It does not tell you whose behavior must change to gain traction on a goal.
Lori Bower
Mar 2


You Might Be Becoming Known for the Wrong Thing
“I’m sick of it.” That’s how a community foundation CEO opened our meeting last week.
Lori Bower
Feb 20


Impact Made for Innovation Center
The Innovation Center provides economic and entrepreneurial assistance to businesses in rural Northwest Kansas.
BowerComm
Jul 9, 2025


Year-Round Support for Largest Yearly Gathering of Kansans
When the Kansas State Fair was on the hunt for a new marketing and communications partner in 2018, they didn’t have to look very far.
BowerComm
Mar 30, 2025


Beyond Boilers
Hutchinson Manufacturer Takes Pride in New Brand Located in Hutchinson, Kansas, with products that ship globally, Superior Boiler is the world’s leading manufacturer of Scotch Marine Firetube and high efficiency Condensing boilers as well as associated boiler room equipment for process steam, hot water , and waste recovery . Although they’ve been around since 1917 and have an excellent reputation in the industry, they lacked a cohesive, engaging brand. “We had no con
BowerComm
Jan 29, 2024


A Clear Advantage
The City of Clearwater Wins Through Communication Strategy Located in south central Kansas, Clearwater is a small town of nearly 3,000 that’s rich with opportunities, quality schools, well-kept homes, and a strong sense of community. But even with many advantages, getting the attention of potential residents is a tough challenge. “We lacked the direction or skill set to develop a marketing plan for the city,” said Burt Ussery, Mayor, City of Clearwater. “We knew that Clearwat
BowerComm
Jan 23, 2024


Good to Go
The Summit Reaches New Heights with Updated Brand As a physician-owned healthcare facility located in Hutchinson, Kansas, The Summit offers a variety of services in one location, including Summit Surgical, Rehabilitation and Sports Performance, Summit Imaging, Alliance Orthopedics and Sports Medicine, Capstone Orthopedics and Sports Medicine, and The Woman’s Place. With so many services and specialties to communicate, The Summit needed a cohesive, compelling brand to reflect
BowerComm
Jan 22, 2024


The Power of Potential
Placer Community Foundation Prospers Beyond Expectations For nearly two decades, Placer Community Foundation (PCF) in Auburn, California, has "inspired philanthropy to respond to critical community needs and build a thriving region where every person prospers." Although they've been successful in pursuing this mission, they faced a predicament in 2022 when they found themselves without a dedicated marketing and communications staff person. Facing unmet potential and missed o
BowerComm
Jan 17, 2024
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