Getting It Done Globally
- Jan 17, 2024
- 2 min read
FORVIA Finds Strong Communications Partner in BowerComm
Created in 2022 by bringing together two automotive technology leaders, Faurecia and HELLA, FORVIA brings a combined history of 235 years between the two brands that have complementary performance-driven cultures and are guided by a shared vision for a sustainable future.
When it came time for an internal communications campaign to inspire enhanced performance, Cheryl Cargill, FORVIA Vice President Total Customer Satisfaction, turned to someone with whom she had a shared history - Lori Bower at BowerComm.
“I've worked with Lori off and on for years, originally when I was at GE. I knew she and her team could bring fresh and creative ideas to a more conservative technology focused group. BowerComm was instrumental in helping us lay the foundation for our messaging and storytelling and helped us create the strategy to drive energy and focus at our plants around the world through World Quality Week.”
Many considerations must be made when developing an international campaign. Creating a message that can be easily translated into multiple languages and cultures and a strategy to implement it all isn't an easy feat.
“We did not have a clear and compelling story about how we drive customer experience improvement in our company. Through our work with BowerComm, we have grown in our understanding and enthusiasm about how we serve our customers and why it's so important to always view what we do from the customers' point of view.”
“BowerComm is a true partner. They understand our business and can quickly understand our needs and turn around creative options for us to consider. They are fast and very accommodating. I would highly recommend BowerComm. The proof of my confidence is that I continue to call on them as I change roles and change companies.”
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