Step Number | Step Name | What We Do | What You Leave With |
|---|---|---|---|
1 | Define Outcomes | Translate your existing organizational priorities — even if broad or loosely defined — into measurable communications objectives that communications can directly support. | Clear 12-month communications outcomes tied to real organizational movement. |
2 | Identify Priority Audiences | Determine which audiences must understand and respond for your outcomes to move, and build structured Audience Profiles exploring their drivers, barriers, fears, aspirations, frustrations, and where they pay attention. | Prioritized audiences with documented psychological insight and media clarity. |
3 | Clarify Awareness Gaps | Evaluate where understanding breaks down across priority audiences and where reinforcement has been inconsistent or diluted. | A documented awareness gap analysis identifying what must be strengthened and repeated. |
4 | Define the Core Story | Develop a shared, organization-wide explanation of who you are, what you do, and why it matters — clear enough to repeat consistently across staff and channels. | A documented Core Story with guardrails for alignment and consistency. |
5 | Identify Engagement Paths | Map how each priority audience engages (donate, attend, advocate, partner, volunteer) and what they need to understand before taking action. | Defined engagement paths with aligned message priorities. |
6 | Customize Awareness Essentials, Topics & Calendar | Translate strategy into a structured 12-month reinforcement system with monthly topics, required outputs, and defined mini-campaign moments. | A complete annual awareness plan designed for reinforcement, not randomness. |
7 | Set Up Systems & Templates | Configure project management structure (Monday.com or your existing tool), align email platform and templates, ensure Meta Ads Manager is properly structured, and establish Canva brand kit and campaign templates. | Operational infrastructure aligned to your plan — making consistency repeatable. |
8 | Track Visibility & Progress | Establish simple tracking that reflects reinforcement and audience movement — not just isolated engagement metrics. | An internal dashboard and board-ready snapshot that makes awareness progress visible. |
9 | Write, Launch & Operate | Write and publish your first month of content (and first mini-campaign if applicable), establish workflow, and move into a sustainable cadence. | A live system in operation with a defined monthly rhythm. |
WATCH THE Webinar
How to Get a Grant for Communications Capacity
Score your organization’s communications capacity and leave with a draft funding request built around your specific situation.
Ready with a request? Book a Discovery Call and we can look at it together.
Turn What You Learned Into a Funding Request
STEP 1
Assess Your Communications Capacity
Identify your communications gaps, what the lack of capacity is costing your organization, and what kind of support could make the biggest difference.
STEP 2
Build Your First Draft of a Funding Request
Add your scorecard results to the Communications Capacity Grant Builder. The guided tool will help you turn your findings into a draft request based on your organization’s specific needs.
You can keep the request provider-neutral, or choose an optional path that suggests a BowerComm support approach based on the needs and capacity you describe.
How BowerComm Can Help
Your organization may need clearer direction, a stronger message, a repeatable communications system, ongoing guidance or more hands-on help.
BowerComm’s services range from facilitated planning and guided system-building to ongoing coaching and done-for-you implementation.
Strategic Plan Navigator
When leaders need to get on the same page about where the organization is headed.
A facilitated planning process for boards and leadership teams that need to agree on future priorities, goals, measures and how the organization will move them forward.
Journey to Yes
When the direction is clear, but the message and communications plan are not.
A communications planning process that helps staff and board members align around the organization’s story, priority audiences and communications goals, then build a practical roadmap.
Awareness Engine
When the strategy and message are clear, but the team lacks a repeatable communications system.
A 90-day, done-with-you process for organizations with staff capacity to build and run the system. Your team develops the plan, workflows, templates, tools and first month of content with BowerComm coaching and support.
Outreach Essentials
When communications need to happen, but there is not enough staff capacity to do the work.
A done-for-you implementation service in which BowerComm helps plan, create, distribute and track ongoing outreach.
Accelerator
When a usable plan, system and internal owner are already in place, but follow-through is difficult.
Ongoing coaching, feedback, templates, technical assistance and accountability to help the person responsible for communications maintain momentum and solve problems.
Book a Discovery Call
You do not have to know which approach is right before reaching out. We’ll talk through your current capacity gaps and your ideas for a grant request.