Client Spotlight
Level Up Kansas
Led by the bold vision of the Wichita Regional Chamber of Commerce, Level Up Kansas is a nonprofit founded in 2023 dedicated to helping Kansans upskill themselves to help fill in-demand jobs. Level Up Kansas Navigators connect with and coach Kansas residents who are seeking to complete technical certifications or 2-year associate degree programs—collaborating with community colleges, technical colleges, resources, industry leaders, and scholarship opportunities to provide comprehensive support and guidance to program participants. BowerComm was instrumental in helping launch the organization into existence, helping create the brand and infrastructure, hiring navigators, and collaborating with stakeholders across the state.
THE CHALLENGE
Built from the ground up, Level Up Kansas needed not only a brand, but an infrastructure.
Potential students for this program would need customized help navigating their way through the challenges of choosing which program to pursue, college to attend, and how to apply for financial aid and scholarships.
Many Kansans were not aware of the Kansas Promise Act Scholarship, which is a is a last-dollar scholarship that helps students pay for tuition, fees, books, and materials at eligible Kansas community colleges and technical schools.
OUR APPROACH
The Level Up Kansas name, logo, website, social media presence, brand imaging and messaging were established to generate energy and excitement around the pursuit of education and career advancement.
A comprehensive customer management system was established for the use of navigators, who were hired to help students figure out the next right steps after they filled out an online intake form.
A broad-reaching and in-depth social digital campaign strategy was developed, helping the Level Up Kansas message reach audiences on Facebook, TikTok, Instagram, Google Display, Google Search, YouTube, Reddit, Microsoft Search, Spotify, and streaming platforms.
Traditional media was deployed in every corner of Kansas, reaching target audience members through television, radio, and billboards.
THE OUTCOME
In a little more than a year, Level Up Kansas has helped more than 5,000 Kansans get personalized support for pursuing educational and job opportunities.
The program generated 220,000 website visits and delivered millions of impressions across the state.
Level Up Kansas went from being a new, unknown organization to having extensive name recognition and equity with partners and community colleges across the state.
"Our success is largely thanks to the support of our marketing partners at BowerComm. Their dedicated efforts have been vital in refining our approach to assisting individuals in Kansas. It's incredibly rewarding to help people achieve their career goals and attain greater financial stability. Our marketing initiatives have effectively enabled us to engage with more individuals each and every day. BowerComm has been essential in helping us implement a focused and strategic approach to community engagement."
- Kaylie Bergkamp-Lagasse
Program Director, Level Up Kansas
BY THE NUMBERS
Kansans assisted in pursuing educational and job opportunities 5,000 | Leads generated 32,000 | Website visits 220,000 | Impressions across state 63+ Million |
BY THE NUMBERS
Kansans assisted in pursuing educational and job opportunities 5,000 |
Leades generated 32,000 |
Website visits 220,000 |
Impressions across the state 63+ Million |