Client Spotlight
Food Bank of Reno County
The Food Bank of Reno County launched a capital campaign to fund a new, permanent facility designed to better serve the community with dignity, efficiency, and long-term sustainability. BowerComm supported the organization by developing a comprehensive communications strategy and executing key elements of the campaign and grand opening—helping build awareness, inspire donors, and drive momentum from quiet phase through public launch.
THE CHALLENGE
Raising $1 million for a new facility required both major donor engagement and broad community support.
Communicating the need for a new space in a way that balanced urgency with trust and financial stewardship.
Helping stakeholders understand the functional value of the project—not just what was being built, but why it mattered.
Equipping board members and volunteers with consistent messaging and tools to confidently engage donors.
Building momentum across multiple phases of the campaign, from quiet fundraising to public launch and grand opening.
OUR APPROACH
Developed a full capital campaign communications strategy, including messaging, timelines, and audience engagement across both quiet and public phases.
Crafted compelling campaign messaging centered on dignity, sustainability, and real community impact.
Created donor-facing materials and tools, including professional donor packets, pitch decks, and campaign collateral to support major gift conversations.
Produced storytelling assets such as campaign videos, testimonials, and visual comparisons to help donors clearly see the need and impact.
Built a multi-channel outreach strategy including email marketing, social media toolkits, paid promotion, media relations, and community presentations.
Activated community engagement through events and initiatives, including a public campaign kickoff, speaker circuit, match campaign, and donor recognition experiences.
Supported campaign completion and grand opening with tactical execution, including press releases, social media promotion, event materials, and on-site branding.
Developed additional tools such as explainer videos and “how-to” content to improve client experience within the new facility.
THE OUTCOME
$1,115,900 was raised, 111% of the goal amount.
More than 250 community members attended the grand opening.
Now serving 50% more families than in the previous location.
