Client Spotlight
Cobb Community Foundation
Cobb Community Foundation partnered with BowerComm to expand its visibility, strengthen its messaging, and activate generosity across the region—helping transform Match Magic from a $71,000 giving effort into a $1.7 million community campaign in just two years.
THE CHALLENGE
Limited reach beyond existing email lists and supporters.
Need for a stronger, more unified message around community impact.
Desire to increase participation in giving initiatives.
Supporting nonprofits in effectively promoting their own fundraising efforts.
Building awareness across a large and growing county.
OUR APPROACH
Developed the “Activate Good” messaging to inspire and unify.
Created visual storytelling assets, including 20+ pull-up banners documenting the foundation’s history and impact.
Designed event branding and signage for major community events.
Built systems to expand outreach beyond existing audiences through consistent communications.
Trained nonprofits to amplify messaging and participate more effectively in campaigns.
Structured and scaled the Match Magic year-end giving campaign.
THE OUTCOME
Transformed Match Magic into a major community giving event:
2023: $71,000 raised
2024: $800,000 raised
2025: $1.7 million raised
Significantly expanded community awareness and engagement across Cobb County.
Sparked new conversations around fund creation and legacy giving.
Positioned the foundation as a central hub for generosity in the region.
