Awareness Engine Focus Group Application
The problem we're solving
AI tools like ChatGPT, Copilot and Claude can crank out marketing materials in seconds. But without careful guidance, it's AI slop: generic blah blah, the wrong message angle, a voice that isn’t yours, and strategies based on outdated assumptions.
Worse, they can confidently help you create the wrong thing for the wrong people at the wrong time.
This means organizations are now just producing more random acts of marketing. They need a better way to help the right people understand, care, and act.
What we're building
We're building an online tool that puts AI to work inside our proven seven-step strategic communications framework. It first guides an organization through deciding what it really wants to accomplish, who it needs to reach, what those people need to understand, and what will move them to action.
It turns those decisions into a clear plan, then carries the plan into each month’s work and helps the team create what it calls for—using the organization’s approved information, messages, voice, and priorities. (Things ChatGPT and Claude conveniently mess up.)
Bottom line: We're trying to build a faster, easier way to (1) create a smart communications strategy, and (2) a way to stay on track with implementation month after month.
Can we show you?
Before we take it further, we want advice from a small number of organizational leaders like you.
We’ll give you a behind-the-scenes look at the beta version, then ask you to tell us straight: What’s valuable? What isn’t? What’s confusing or concerning? Would it solve a meaningful problem for your organization? How would you want something like this offered, and what would you expect it to cost?
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As a thank you for your participation in the focus group, we'll give you either a $50 Amazon gift card or a free month of use of the new tool - your choice!