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Our "Journey to Yes" process included input via interviews, a staff workshop, and an 800-person survey--leading us to position Hutchinson Public Library as a fresh, modern place of discovery. And what better way to express the excitement of curiosity than to tap into our inner nerd? Using eyeglasses as our common thread, we developed a unique visual identity celebrating the act of discovery.
BowerComm-ites spent many childhood hours in Hutchinson's wonderful public library, so when the library wanted an identity make-over, we put on our glasses and got to work.
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